As part of the “Digi-Talk” preparations, we would also like to take a close look at Hardwarewartung.com and see what they have to say. Did the digitization help the maintenance company or do they see it as a threat?
Hardwarewartung.com was created on the drawing board and had a plan from the start to challenge the entire maintenance industry. Digitization played an essential role.
The basic assumption was that hardware maintenance has already become a commodity product and can therefore be distributed via the Internet in a standardized way. Until the launch of the brand Hardwaretwartung.com, a maintenance contract for IT infrastructure was clearly classified as face-to-face business, which excluded online sales.
Another assumption was that existing third-party maintenance companies had sufficient know-how in warehouse management, logistics, technician coordination and repair services to provide maintenance services throughout Europe. Hardwarewartung.com simply wanted to access these resources instead of building them itself.