On 28 February 2020, the Austrian business magazine Profil published an article about Hardwarewartung.com and its use of AI for your business processes.

You can read the article here: Profil Article

This is how our CEO, Yusuf Sar promoted the article on LinkedIn:

If the topic of AI doesn’t make you sweat as an entrepreneur, then you’re either an iron superhero or your company is just pumping oil ️ out of the Earth

For me, the topic definitely triggers waves of sweating. The longer I think about it and the more we use it in our business, the more I realise how unpredictable exponential developments can be.

At the beginning of 2023, we started our first experiments with the integration of LLMs into our business processes. Every time we thought we had built a smart function with AI, a few weeks later a new feature was simply dropped by OpenAI, Perplexity, ClaudeAI or some other start-up or big tech that simply replaced our “smart solution”.

So we stopped developing it ourselves and instead just used what the daily AI news had to offer. That sounds quite reasonable, doesn’t it? For us at least, it was a huge boost because we no longer had to solve any problems with software ourselves, we just had to find ways to solve our problems with the existing possibilities via APIs.

That doesn’t sound totally wrong either, right? However, we shouldn’t forget one fact. We are not the brightest lights in the crown. Our competition is, in good Viennese “also not on da Nudlsuppn dahergeschwommen” and are a hundred times bigger than us and have postage pockets that are as deep as our entire turnover.

My current hypothesis is that you may not need to be the brightest light in the world today to gain a competitive advantage through the use of AI. But at least you don’t have to be afraid to get started and think about what you can do yourself that others can’t easily replicate. Just using ChatGPT won’t give anyone an advantage.

I wrote a bit about the topic in the profile article. If you are interested in my intellectual outpourings : Here is the article

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