Both companies have previously driven very different strategies. Dell was not very aggressive in selling maintenance packages due to the partner channels. At purchase, Dell sold the maintenance for at least three years and often artificially doubled or even increased the maintenance renewal prices. So the customer was more or less forced to buy new hardware.
EMC was forced to charge higher maintenance costs right from the start due to the longer life of storage. But there were no big surprises after the warranty period expired. Maintenance was an essential part of the business model, but overall maintenance costs were significantly higher than at Dell. In the past, many customers, especially Clariion and Celerra, have looked for alternative maintenance providers such as hardwarewartung.com. With the VMAX series EMC has tried to overcome this problem with an access code. However, they were banned for competitive reasons by a US federal court.