When the HP ProLiant DL380 G8 came onto the market, many HP partners stocked enough servers to cover the rush of orders as quickly as possible. Some of them succeeded very well and quickly brought their investment back to the market. Others were not able to sell their hardware for various reasons. This is exactly where brokers come into play. All dealers, distributors and partners who have surplus goods in stock have to make a decision at some point. Should they take the risk to keep their stocks even further in order to sell them to end customers at good conditions, or do they want to transfer the goods to a broker at a significantly lower price than the total item. In this way they can free up their capital and generate their cash flow.
Another advantage of this wholesale trade is that brokers benefit from the price differences in the respective countries. For example, they get completely different manufacturers purchase prices in Germany than in Austria. However, this is also a frequent point of criticism. HP often refuses to take the maintenance for a device purchased in Germany under maintenance in Austria. But you can easily solve this problem. You switch to Third Party Maintenance (TPM).